At Eintracht, Binding beer will be served at the start of the coming season. Binding has secured the exclusive supply rights for Deutsche Bank Park until the end of the 2027/2028 season. Krombacher had been served since 2012. Now there is a change at the tap. As part of the cooperation, from now on Binding beer will be served at events in Deutsche Bank Park as well as at the home games of the men, women and U21.
"It makes us proud that the club officials have decided in favor of us", said Binding marketing manager Bettina Pöttken. "The Eintracht carries Frankfurt in its heart just like its fans and our Binding. Because a shared pride in our city is a strong bond, the partnership between Binding and Eintracht Frankfurt brings together what belongs together."
