Bang, another new pop-up store. But not just any, nope nope. But more on that in a moment.
Have you ever wondered what it is about these pop-up locations? What's the attraction?
November is quite exciting, when I look at what has suddenly appeared in our city.
That's the essence of a pop-up store: the temporary operation in a vacant business space. But it doesn't have to be just about fashion.
Recently this summer, we had the <link https: www.frankfurt-tipp.de insidefrankfurt s shopping dunkle-ecken-coole-bars-wo-frankfurt-am-urbansten-ist.html _blank>Cool evening location in the All Saints' Quarter, the Yard. Short term and temporary. The advantage: space can be used, exciting ideas can be implemented, trends can be tested.
I find it very droll that we even had a Kreppel pop-up in Frankfurt at the beginning of the year.just in time for carnival.
According to "Absatzwirtschaft", the retail trade needs innovative and efficient sales models. Pop-up stores are temporary store units that stage products in surprising and cost-effective ways to attract customers' attention. And the <link https: www.frankfurt-tipp.de ffm-aktuell s ugc drittes-quartier-machen-projekt-bringt-schwimmobjekt-auf-den-main.html _blank>City of Frankfurt is also using this unbeatable advantage in a very targeted way, with creative impulses, to develop our city districts.
If the goal of a pop-up is to attract the attention of customers with a bang, then the latest pop-up in Goethestraße of the Berlin design label MARCELL VON BERLIN, has already started brilliantly.
Pop-up Goethestraße: Berlin meets Frankfurt
For the successful start provides not only the provocative clothing, which combines Berlin street art with haute couture. But also the urban art on the first floor of the store. Urban art under the motto #FuckFame has been exhibited there by the artist trio Ron Miller.
Last Thursday, the<link https: oceanblue-style.com marcell-von-berlin-frankfurt _blank> crème de la crème of German fashion (InStyle, FAZ, Modepilot, Gala, etc etc) celebrated the opening with a lavish party. And you can believe me, not just any so-called influencers put themselves in the scene there. No, the DJ of the mega hip Berlin club, Berghain, set the mood.
That night Berlin met Frankfurt, and let me assure you, we delivered an unforgettable party to the capitals! The expressions the next day on social media ranged from "What a night" to "Everyone out of control" - so, can Frankfurt party or can Frankfurt party???? ;-)
Another pop-up in the fairly new Opernquartier on Neue Rothhofstraße is also charming. The popular and respected German fashion label Dorothee Schumacher has temporarily set up shop there. Target group? All working women from the surrounding office buildings.
The tick of the pop-up store is that I have to hurry up with looking, sniffing or even buying, because the stores are only there temporarily. That's how I missed the streetwear label BHFSVRTL. That won't happen to me now. Because I really want to have another look at the edgy clothes by MARCELLVONBERLIN and the art by Ron Miller in daylight. I already like the socks from the Capsule Collection "Red Lips" a lot, they have the typical provocative pattern, and also make a nice gift. In 45 days it's Christmas Eve!
Do you like to look at pop-ups? Where do you prefer to shop?
Dorothee Schuhmacher, Neue Rothofstraße 17-19,
MARCELL VON BERLIN, Goethestraße 31-33