It's 5.30 am. The sun is just coming up. It is the time when Thorsten Bernges (46) is already in the field with his helpers. The asparagus farmer from Erlensee has fields to cultivate in the Main-Kinzig district as far as Bergen-Enkheim. "We have to start so early in the morning, because people want to have their lunch on the table on time", says Bernges and adds: "especially in the asparagus season we only have limited time to harvest and asparagus has become one of the most popular dishes. Many restaurants want to serve the white or green vegetable fresh and rely on us."
Picking asparagus is strenuous work: fold back the foil, bend over, find the asparagus, scoop it free with your fingers, poke the asparagus and get it out (without it breaking off), close the hole with the trowel, stand it up and move on to the next asparagus.
That's really hard work: each harvester bends down a good 1000 times a day and gets an average of 30 kilos of asparagus out of the ground, the top performers even 50 kilos. There are machines, but they don't do the job with the same quality.
No wonder Thorsten Bernges and his harvest workers suffer from back and joint pain. So he was all the more excited when he was chosen for the "Clothes make the man" campaign. "I accepted immediately, I normally only wear a suit to weddings or funerals, but here I was able to choose the pattern and fabric myself." The asparagus farmer decided on a camouflage pattern that suits him best and that he plans to wear one night when he goes out.
With the photo series "Kleider machen Leute", the campaign's initiators, Stephan Görner and Sven Müller, put the spotlight on a dozen people who work in professions that don't require them to wear a suit at their workplace and receive little public attention for the hard work they do. Stephan Görner, the campaign's idea man. "We hope that these occupational groups will experience appreciation and respect through the campaign and be equally appreciated."
"Twelve people from different occupational groups will be spectacularly staged and photographed at their workplace and in a tailor-made suit in 2015. Every month a new motif of a different occupational group will be published and presented to the public", Görner adds.
At the end of the year, 12 people from Frankfurt will be portrayed who represent many people and show a point of view that we have not perceived before. On November 21, 2015, the motifs will be auctioned off to the highest bidders at a charity gala. The proceeds will be donated to the Leberecht Foundation.
Jenny Knäble, well-known RTL presenter, could be won as patron of the campaign. "I was immediately enthusiastic about supporting the Kleider machen Leute campaign because it gives attention to people whose daily achievements are too often taken for granted," says Knäble.
On the homepage set up especially for this purpose <link http: www.kleider-machen-leute.net _blank>www.kleider-machen-leute.net you will find up-to-date information and a new photo of the campaign every month
Text from: Sven Müller PR
