The campaign "Kleider machen Leute" has for the current motif the <link https: www.frankfurt-tipp.de geniesser-tipp s geniessertipp das-henninger-am-turm-frankfurt-brauhaus-vereint-gemuetlichkeit-und-braukultur.html _blank>Brauhaus "Henninger am Turm" was visited for the current motif - and fittingly for the "International Beer Day". The shooting was held under the motto "Purity requirement meets made-to-measure work". Christoph Löwer (40), innkeeper and operations manager of the brewery, was chicly dressed for the campaign by custom tailor Stephan Görner - not only appropriate for the campaign motto, but also for Beer Day. Since 2008, friends of the delicious barley juice have been honoring and celebrating this day with a wide variety of beers.
In Germany alone, around 6,000 beers are brewed. Worldwide, the variety of brands is estimated at 10,000 to 15,000 beers. But only Germany has had the Purity Law since 1516, which states that beer may only be made from water, malt and hops. The yeast was not yet known at that time and is therefore not named. For Christoph Löwer, it is the first barrel of beer he has tapped since the brewery opened ten months ago. No wonder that not every drop of the delicious Henninger Hell ended up in the mug. The operations manager, who completed an apprenticeship as a hotel manager and later offered a mobile bar operation for weddings, now coordinates 30 employees. He is also responsible for ensuring that the guests in the brewery can enjoy the good German cuisine with Hessian specialities.
He is particularly looked up to by his father, who worked as a cook in the Henninger Tower from 1966 and is now retired. Christoph Löwer receives valuable tips and advice from him. With his new tailor-made three-piece suit in a glencheck pattern made of a summery Loro Piana fabric from Italy and a dark blue polo shirt, the innkeeper was the center of attention at the photo shoot by Daniel Baldus for the campaign "Kleider machen Leute". This campaign by Stephan Görner and PR & event specialist Sven Müller stands for recognition, appreciation and respect for people with sometimes extraordinary professions, who usually don't work in tailor-made suits, but without whom a city like Frankfurt am Main wouldn't function.
Read more about the campaign at: <link http: www.kleider-machen-leute.net _blank>www.kleider-machen-leute.net
