eToro, the largest provider of social investing and trading, is Eintracht Frankfurt's new premium partner from this season. The agreement will run for two years until June 30, 2020 and includes extensive logo presence inside the stadium at Eintracht Frankfurt's home matches and a TV-relevant appearance on other advertising material. An additional focus of the company will be on digital campaigns. Social investing and trading refers to a form of peer-to-peer investment advice and asset management by and for private investors in social networks. Opinions on portfolios or just those portfolios are published and other investors can view and comment on them.
"We are looking forward to the partnership with Eintracht. Not only because of the club's long tradition and sporting successes, but also because we feel connected to Frankfurt and the region - after all, some of our most important business partners are based here," says Yoni Assia, CEO and co-founder of eToro. "With this cooperation we want to further support the positive development of the club and at the same time strengthen our commitment in Germany, one of our core markets, where we have recently experienced remarkable growth. We believe that Eintracht Frankfurt and the Bundesliga, with fans and spectators from all over the world, provide us with an equally global stage as an international platform for social investing and trading."
From Eintracht's side, board member Axel Hellmann expresses his great satisfaction: "With eToro, we are gaining a powerful premium partner that is looking to grow strongly overall in Germany, but especially in the FrankfurtRhineMain financial centre. It is a confirmation for us that we have aroused the interest of the leader in social trading with our digital strategy and can make a positive contribution to the further brand awareness of eToro."
Also Marc Hassenzahl, Senior Director of the Lagardère Sports Team, is convinced of a mutually fruitful cooperation: "With eToro we were able to win the world's leading network for social trading as a new premium partner for Eintracht Frankfurt. As a digitally innovative club that is also at home in one of the world's most important financial cities, we offer eToro the ideal communication platform for addressing customers and increasing awareness. Together with eToro, we have thereby developed an individual package of measures with a focus on TV-relevant and digital communication, which will efficiently pay off on the goals of our new premium partner."
About eToro
For over a decade, eToro has been at the forefront of the global fintech revolution. It is the leading international social trading network, with millions of registered users and a range of innovative tools for trading and investing. eToro is regulated in Europe by the Cyprus Securities and Exchange Commission and in the UK by the Financial Conduct Authority. (Eintracht Frankfurt Fussball AG)
