The newly founded Four Little Monkeys GmbH takes over Frankfurt-Tipp as well as the 4Family brands of Trifels Verlag GmbH. The media company with a coupled communications agency is launching into 2023 with the highest-reach online guides in the FrankfurtRhineMain metropolitan region.
The digital city guide Frankfurt-Tipp focuses exclusively on the areas of entertainment and art, food and drink, sightseeing and leisure activities. Founded 22 years ago by Michael Meckel, Chairman of the Executive Board of Trifels Verlag, Frankfurt-Tipp has focused on digital media from the very beginning. The website's SEO, excellent Google ranking and associated social media channels on Facebook, Instagram, YouTube and TikTok make Frankfurt-Tipp a uniquely high-reach communication channel.
RheinMain4Family is the first Family Guide for the FrankfurtRhineMain region and has thus been a firmly established source of inspiration for families with children from birth to teenage years for eight years. The editorial content, the specials on topics relevant to families, the excursion tips and the 4Family events calendar, reach the top target group exclusively digitally via website and social media channels.
Over 1.5 million users read and comment on news and articles from Frankfurt-Tipp and RheinMain4Family every month. The followers want to be informed specifically about leisure activities, thus the guides represent high-quality communication channels without wastage.
Furthermore, the Festival4Family is part of the portfolio of the media and communications company. The event, which has been held annually for 12 years, is characterized by a mix of trade fair and festival and is the largest event of its kind in Germany. The visitor structure is composed of families - young target groups of Generation Alpha, parents of generations X and Y predominantly originating from the FrankfurtRhineMain metropolitan region with an annually growing number of visitors nationwide. The Festival4Family takes place this year on May 21 in and at the myticket Jahrhunderthalle Frankfurt.
Another focus will be on the expansion of the communication agency business, which includes the services consulting, digital marketing, social media, content marketing, design, live communication - trade fair & event, video & photography and public relations. Here FLM concentrates on customers who have congruent target groups with its own media Frankfurt-Tipp and 4Family: Family and Leisure, Toys & Gaming, Travel & Tourism, Hotel & Gastronomy.
Managing Director Björn Fritsch has built and developed the brands in 16 years of Trifels Verlag in the role of Head of Marketing. "It is a matter close to my heart to strengthen and secure the future viability of the brands and to align them according to the changing digital communication and consumption habits with many new ideas and great passion," says Fritsch. "Creating the right content for the right channel, via which the corresponding target group can be reached at the moment - our media are already very successful at this. The aim is to further engage and increase the followers and visitors and to continuously adapt our activities to their habits," explains co-managing director Simone Wilmot, whose background provides the link to trade fairs, events, the hotel industry and gastronomy.
The shared passion for brand communication will let the duo lead Four Little Monkeys GmbH in the future according to their personal focuses.
