With a symbolic push of a button, Stephanie Wüst, Head of the Department of Economics, has illuminated Frankfurt's shopping street. Together with the annual Christmas lights on the Zeil, Freßgass and Schillerstraße, an illuminated photo point in the middle of the Zeil completes the festive light show in the city center. The city center thus shines on 800 meters and invites you to a pre-Christmas visit.
"The Frankfurt Zeil is one of the most popular and most frequented shopping streets in Germany. Especially during the Advent season, many people will once again come to the city center to do their Christmas shopping. In addition, our Frankfurt Christmas market from Roßmarkt and Hauptwache down to the banks of the Main will once again attract thousands of visitors. Creating an atmospheric setting for this communal experience is an incentive for us every year. The photo point set up for the first time and the atmospheric tree lighting will make for wonderful photos and selfies. This is how we bring the flair of our city to the whole world," says Wüst.
The Neue Zeil trade association initiated the revival of the Zeil lighting back in 2020 during the first coronavirus lockdown. Since then, the project has been supported by the City Marketing department. This year, it was once again a joint project to support retailers in the run-up to Christmas and to make the city center an experience for all visitors. "The team spirit is great. The joint effort shows that revitalizing the city centre is always a joint task," says Eduard M. Singer, Head of the City Marketing Department, underlining the cooperation between the stakeholders.
Norbert Franz, First Chairman of the Neue Zeil trade association, underlines the efforts: "A lively and diverse city centre can only be in the interests of the city and retailers. And an atmospheric backdrop during the Advent season contributes enormously to this."
In addition to the Zeil, the Freßgass will also be festively illuminated. Here, 24 lighting elements, 14 shining stars and three entrance portals will set the mood for a stroll through the quarter. "Without the support of the Department of Economics and City Marketing, the Freßgass would not have shone in festive splendor this year. This rescue underlines the importance of public support for local tradition and the need to preserve community projects even in difficult times," says Michael Ebert, First Chairman of the Freßgass action group.
The Christmas lights and photo point will bathe the city center in magical winter light until Saturday, January 6.
