Hometextile and Patricia Urquiola jointly gave the first previews of the design installation 'Among-us' at Heimtextil 2025 - thus strengthening the collaboration between the renowned Spanish architect and the leading trade fair. With this partnership, Heimtextil is expanding its design expertise in the field of home and contract textiles even further. The immersive interior design installation showcases ready-made textiles with a focus on hospitality and design.
Heimtextil, the world's most influential international industry platform for home and contract textiles, announces new details of its collaboration with design luminary Patricia Urquiola during Milan Design Week. The partnership stands for vision, innovation and sustainability and paves the way for a new kind of textile design experience at Heimtextil 2025.
Patricia Urquiola, the creative force behind Studio Urquiola, and Heimtextil share the goal of pushing boundaries and reducing complexity. Both brands take a holistic approach to transformation and sustainability to drive change in the global textile industry and shape the future of interior design concepts in the hospitality segment, retail and beyond.
"The collaboration with Studio Urquiola sharpens the high level of design expertise at Heimtextil", says Olaf Schmidt, Vice President Textiles & Textile Technologies, Messe Frankfurt Exhibition GmbH. "Urquiola's visionary approach helps us as a trade fair organizer to inspire even more, impart knowledge and help shape the future viability of the global textile industry."
Design experience at Heimtextil 2025
At Heimtextil 2025, visitors can expect an interior design installation curated by Patricia Urquiola that focuses on ready-made textiles with a focus on hospitality and design. The concept, called "Among-us", puts the human experience at the center.
The installation enables an overarching design experience for both buyers and exhibitors. Heimtextil's extensive expertise in interior.architecture.hospitality and Patricia Urquiola's outstanding design competence create a seamless link between concepts for hospitality, retail and global suppliers of functional contract textiles. This strengthens Heimtextil's role as a platform for showcasing the latest design developments and underlines its importance for designers, exhibitors, architects, retailers and hotel decision-makers.
"In collaboration with Heimtextil, we are continuing our long-standing research in textiles: developing textiles as products and exploring their application in product design, interiors and architecture. Among-us presents our vision and opens up a discourse within and outside the industry that encompasses topics such as sustainable materials, human interaction and the perception between the virtual and real world", says Patricia Urquiola.
Sustainable design as a common goal
The collaboration with Patricia Urquiola promotes the dialog on sustainability, particularly in the area of regenerative materials. By fully embracing sustainable solutions and textile innovation, Heimtextil and Studio Urquiola strive to promote the adoption of sustainable practices throughout the textile industry.
Heimtextil x Studio Urquiola 2025 promises to be an unmissable event for anyone interested in textiles, design and sustainability.
Home Textile 2025 will take place from January 14 to 17, 2025.
