B2B marketing concept of the new gastronomy area <link https: www.frankfurt-tipp.de ffm-aktuell s ugc neues-food-konzept-fuer-das-myzeil.html _blank>"Foodtopia" at MyZeil Frankfurt awarded.
At the Solal Marketing Awards of the International Council of Shopping Centers (ICSC) in Vienna, ECE, operator of the shopping center MyZeil (ECE), received three silver awards: In the category "Business to Business", the marketing concept of the new gastronomy area "Foodtopia" at MyZeil Frankfurt was awarded, the MaviBahce in Izmir, Turkey, convinced the jury with the event promotion "Feast on the Sky". The third award went to the Hungarian center "Árkád Budapest" for its use of a Facebook chatbot in customer communication.
"We are very pleased to receive this award. The MyZeil shopping center has once again proven that we inspire and break new ground with innovative concepts," said Center Manager Marcus Schwartz. "With the new concept, we will bring major restaurants and Cafés but also new retail brands to Frankfurt. With Foodtopia we are creating new standards in terms of quality of stay, gastronomy and entertainment. Shopping was in the past, today it is shopping and from spring 2019 it will be called Shoptainment in the middle of Frankfurt."
The Solal Marketing Awards were presented during the two-day ICSC European Marketing Conference in Vienna. A total of 221 applications were received, 119 made it to the final selection. At the ceremony, nine gold and 19 silver winners were chosen in various categories. The ICSC Solal Marketing Awards are regarded in the real estate industry as the benchmark for creative excellence across Europe and South Africa.
MyZeil Frankfurt: Innovative B2B marketing for gastronomy concept <link https: www.frankfurt-tipp.de ffm-aktuell s ugc neues-food-konzept-fuer-das-myzeil.html _blank>"Foodtopia"
The marketing concept of the new food area "Foodtopia" at MyZeil Frankfurt was awarded by the jury primarily for its high-quality and unique presentation in the context of a B2B event. At the event in November 2016, 200 selected restaurateurs received exclusive impressions presented by representatives of ECE and food expert Jonathan Doughty: Among other things, the future space of "Foodtopia" in MyZeil was elaborately designed in the look and feel of Frankfurt's new gastronomy destination, and guests were able to immerse themselves in the food and entertainment world via virtual reality glasses. The marketing mix was rounded off by a specially created microsite and a marketing brochure, which was designed as a 32-page lifestyle magazine.
The new gastronomy concept on the fourth floor of MyZeil provides for a particularly varied spectrum of different international and regional food and bar concepts of high quality in seven different themed areas. The aim with "Foodtopia" is to have the right offering for every time of day and every taste throughout the center's opening hours, from morning to late evening.
MyZeil Frankfurt offers around 100 shops on five levels in approximately 44,000 sqm of retail space. Located in the middle of Frankfurt's main shopping street Zeil, it is perfectly integrated into the city centre. Around 1000 parking spaces are available to customers. The architectural highlights are the spectacular curved glass roof and Europe's longest interior self-supporting escalator (42 meters). Around 50,000 customers visit the center every day, and up to 100,000 on weekends. 15 million customers visit the center every year. Throughout the year, MyZeil offers its many visitors interesting and spectacular promotions and events every day, making shopping an incomparable experience
