Mutti, the Italian market leader in tomato products, wants to make the brand, which is so successful not only in Italy, known in Germany next year and bring its products into German kitchens. Help is to Frankfurt's well-known <link https: www.mirko-reeh.com _blank>TV chef Mirko Reeh. "We were looking for someone who understands the product and our philosophy behind it," said Francesco Mutti during a visit to Mirko Reeh's cooking world. For the family business, which he runs in the fourth generation, the tomato is just not "just a tomato", but a passion that Reeh absolutely shares as Mutti ambassador for Germany. "When I do something like this, I do it with all my soul," adds Mirko Reeh. He spent four days in Italy, he says, to look behind the scenes at the production, to understand the processes and also to talk to the people who grow the tomatoes for Mutti.
It has to be made clear to people that tomatoes in cans, tubes or the jar and healthy, high-quality food are not mutually exclusive, says Francesco Mutti. On the contrary: fresh tomatoes are often harvested unripe and are then fumigated on their sometimes very long transport routes in order to ripen and gain colour. Not so with MUTTI. Here, the tomatoes are only harvested when fully ripe and then processed immediately, preserving the valuable ingredients. At the same time, Francesco Mutti is clear that the most important aspect for the high quality of the processed tomatoes is the people who grow them. These farmers are carefully selected. However, they are then also heavily invested in so that they can constantly improve the quality of their tomatoes. MUTTI pays around 10% more than other competitors for the tomatoes. This is to ensure a quality that the customer is happy to pay a few cents more for in the end.
How good the products taste, Mirko Reeh then immediately proved at the presentation with a tasty menu. In addition to a very delicious tomato soup with smoked prawns, the main course with homemade pasta and chicken marinated in a sauce made from pulp was particularly convincing. Tomato products were even used for dessert. The tomato sorbet with tonka beans took a bit of getting used to at first, but showed how versatile the fruit tomato can be used in the kitchen.
Francesco Mutti, who was recently named "Cavaliere del lavoro" (Entrepreneur of the Year) 2017, made it clear during his visit to Frankfurt that he really is a tomato producer with heart and soul and that he stands behind his brand, the family business and the employees with all his passion. And in view of the quality of his products, it may be assumed that his hope of also being able to enthuse Germans more about the tomatoes from Montechiarugolo near Parma in the future is not unfounded.
<link https: www.mutti-parma.com en _blank>You can find more info HERE
