A touch of international flair meets local creativity: from March 28 to 30, Frankfurt will once again be the backdrop for the fashion event Frankfurt Secret Primavera - The Vintage and Heritage Festival. Under the motto "International Stars meet local Heroes", designers, retailers and labels from all over the world will present their collections at two locations in the city center. Organized by Massif Central and the Vogel Strauss Concept Store, the spring edition promises a unique shopping experience between vintage charm and contemporary fashion.
In recent years, Frankfurt Secret has already established itself as a permanent fixture on the international fashion scene. Florian Joeckel, Managing Director of Massif Central, underlines the success of the concept: "With more than 5,000 visitors and exhibitors from countries such as Sweden, France, Switzerland, the Netherlands, England, the USA and Italy, we have shown that Frankfurt is an important hotspot for fashion and lifestyle events."
Two locations, one festival
As with the successful fall edition, the event will be spread across two locations. At Massif Central on Bethmannstraße, everything revolves around fashion, lifestyle and jewelry. Lovers of vintage furniture, on the other hand, will get their money's worth at Massif Arts on Eschersheimer Landstraße, where the focus will be on Industrial Style and Living.
The event kicks off on Friday evening at Massif Central with Late Night Shopping until midnight and the Vogel Strauss Retailer Party. On Saturday and Sunday, Massif Central offers all-day shopping, an oyster and champagne bar and an exclusive fashion brunch. Massif Arts opens its doors to vintage fans with special opening hours on all three days.
Future outlook: New location for the fall edition
While the spring edition is imminent, planning is already underway for the upcoming event in the fall. From November 6 to 9, Frankfurt Secret will be expanding to include a new location: Massif E, the former e-cinemas at the Hauptwache, will serve as an additional space in future. "With Massif E, we are not only creating greater capacity for exhibitors and visitors, but also offering an extensive accompanying program," explains Joeckel. Massif Arts, on the other hand, will close for good at the end of the year - the demolition of the building is already planned.
